Web3 Marketing Consultant & Fractional Leader

I’m a full-stack marketing leader with over 8 years of experience, specializing in customer acquisition and demand generation.

I joined Web3 in 2019 to lead EMEA marketing at Chainalysis, the blockchain data platform, and founded Minted Mojito in 2022 to help Web3 businesses build GTM strategies that convert. Since then, I’ve worked with Web3 fashion brands, DeFi companies, and security firms to attract, nurture and convert their ideal audience.  

With my background in SAAS, tech, hospitality and Web3, I've built pipeline from scratch, scaled marketing teams from Series A-E, and led through significant periods of uncertainty.